With an innovative and standardized system of events and related marketing means the project will bind together partners from all Alpine Space countries and:

• HELP them better promote the products and services they have brought to the projects in period 2007-2013;
• SHOW that specific virtues and capabilities of providers, the rich and diversified economic structure and the attractiveness of the Alpine Space itself can be exploited to create a unique promotion scheme for energy and mobility solutions;
• CREATE a spirit of togetherness with providers and suppliers of renewable energy and sustainable mobility technologies in the Alpine Space countries;
• PROVE that the innovative and portable concept of the AlpEnMAT conferences complements existing promotion schemes and helps less developed territories gain visibility;
• STIMULATE and strengthen innovation as well as joint promotion of innovative products.

The entire AlpEnMAT system will follow an innovation as well as mountain oriented approach to create a joint promotion strategy. It will show that specific capabilities of providers, the rich and diversified economic structure and the attractiveness of the Alpine Space itself can be exploited to create a unique selling proposition for key technologies. AlpEnMAT increases visibility and proves the attractiveness of Alpine Space regions for investors and qualified workers. The effective promotion system helps SMEs to better position themselves in the domestic and global markets. With its built-in quality improvement and assurance system AlpEnMAT will foster SMEs to revisit their research and development as well as their own promotion schemes. By promoting climate friendly technologies AlpEnMAT addresses key areas of sustainable development. Last not least, the Alpine Space Programme will receive valuable input from the entrepreneurial world for period 2014-2020.